In today’s competitive business market, the exterior of your commercial property is just as important as the interior. It can play a crucial role in attracting customers and leaving a positive lasting impression. Read on for some impactful ways that you can enhance the exterior of your commercial property and set your business apart from your competitors.
Landscape Makeover
Consider investing in professional landscaping services if you have plenty of outdoor space. You could consider adding a mix of plants, trees, and flowers. This mix of colors and textures is sure to have a positive impact on employees, customers, and clients alike. You can change your landscaping seasonally to ensure your exterior is always in bloom.
You may also want to consider adding outdoor seating areas. These could double up as the ideal place for outdoor meetings when the weather is nice. It will also signal that your company is social. In addition to outdoor seating areas, you could even impress with water features like fountains.
Invest in an Artistic Mural
Set your business apart by commissioning a local artist to paint a mural on an exterior wall of your property. Something eye-catching is sure to serve as a conversation starter. It can also create an Instagram-worthy backdrop to draw attention to your business, creating buzz and engagement.
Go Eco-Friendly with Green Roofs and Walls
Adding greenery to your roofs or walls can be an innovative design element that can actually have multiple benefits for your business. Green spaces with lots of plants, moss, and greenness can act as natural air filtration systems, capturing dust, pollutants, and carbon dioxide in the air.
It can even improve your energy efficiency by regulating temperatures. In the summer, the vegetation absorbs sunlight and reduces heat gain, keeping the building cool and reducing the need for air conditioning. In the winter, the added insulation helps to retain heat, reducing heating costs and improving energy efficiency year-round.
One of the key reasons why you may want to adopt green roofing or walls is the aesthetic appeal. The lush greenery is sure to add visual interest to otherwise utilitarian surfaces while making an eco-conscious statement.
Add Architectural Lighting
Architectural lighting is a powerful tool that can transform the appearance of your commercial property. Strategic lighting allows you to accentuate any unique design elements and features of your building, such as any arches, columns, facades, and textures.
The strategic use of uplighting and downlighting can also add drama, visual interest, and even a sense of grandeur. Accent lighting can be used to draw attention to specific focal points or areas of interest, such as artwork, sculptures, or water features.
An added benefit of adding architectural lighting is the security benefits. Well-lit exteriors are a natural deterrent for vandalism, theft, and other criminal activities, which will make your clients and employees feel safe when entering and exiting the building.
Asphalt Paving and Parking Lot Upgrades
Enhance the functionality and aesthetics of your property with asphalt paving and parking lot upgrades and enjoy a multitude of benefits. Asphalt provides a smooth and durable surface that’s ideal for driveways and parking lots. Unlike gravel or dirt surfaces, asphalt offers stability and traction.
Asphalt is also renowned for its durability and longevity. This makes it ideal for a high-traffic area like a commercial property. With routine maintenance and seal coating, asphalt surfaces can withstand heavy loads, harsh weather conditions, and constant wear and tear, ensuring long-term performance and cost-effectiveness. Click here to learn more.
Lastly, other benefits include cost-effectiveness and quick installation. This means you could save your company two of its most valuable commodities, time and money.
Custom Signage
Invest in custom signage that reflects your brand for the exterior of your company. This is a great way to capture the attention of passersby. When choosing signage, ensure that you opt for high-quality materials, bold fonts, and catching graphics. Hiring a professional is advisable as they’ll be able to advise you and make sure the sign aligns with your company ethos and makes a statement. Getting the signage just right is a great way to make your business more recognizable and could increase foot traffic and interest.
Seasonal Decor
Embrace the festive spirit by changing up the exterior of your property with festive decor. From holiday lights and decorations to seasonal banners and window displays, embrace the spirit of the season and attract attention from potential customers.
When choosing seasonal decor, ensure that it’s on-brand and inclusive to all your clients and employees. You could even get your employees involved, allowing them to help decorate for their favorite holidays.
Interactive or Digital Displays
Another unique way to enhance the exterior of your company is to embrace the digital age. Impress with digital displays or interactive art installations. These modern features are not only sure to capture the attention of visitors but will also provide lasting memories. For example, you could install digital screens or projection mapping to showcase dynamic content such as promotions, product demonstrations, or interactive games.
You could even commission local artists in your area to create interactive displays that not only serve as eye-catching focal points but also create engagement and interaction within the community.
Sustainable Features
Incorporating sustainable features into your commercial property, such as solar panels, rainwater harvesting systems, or green roofs, showcases your dedication to environmental responsibility and sustainability. These eco-friendly initiatives not only help reduce your carbon footprint but also resonate with environmentally conscious customers and stakeholders. By harnessing solar energy, harvesting rainwater for irrigation or other purposes, and incorporating green roofs to promote biodiversity and mitigate urban heat island effects, you’re demonstrating your commitment to preserving the planet for future generations.
Additionally, sustainable features can contribute to cost savings through reduced energy consumption and water usage, making them a wise investment for both the environment and your bottom line.
Outdoor Fitness Area
If you’d like to add an exciting feature to the exterior of your property that will also enhance employee satisfaction, why not create an outdoor fitness area? You could equip the area with exercise equipment such as pull-up bars, balance beams, and stretching areas. This will encourage physical activity and may improve your employees’ work-life balance.
In addition to workout equipment, you could install bike racks. Not only will this encourage eco-friendly transportation, but it will showcase that you’re a company that values the health and well-being of your staff and community.
Urban Beekeeping
Lastly, if you’re looking for a creative way to enhance the exterior of your property, why not install beehives? Urban beekeeping not only benefits the environment but also provides opportunities for education and community engagement. Beehives will support pollinator populations and help promote biodiversity.
Consider asking employees if they’d like to get involved. Your company may even become host to its very own beekeeping club! This is sure to be a point of interest for clients and stakeholders.
In today’s competitive business market, it’s essential to utilize the exterior of your building just as much as the interior. Using these creative options to enhance your exterior offers more than just visual appeal, it creates an opportunity to engage with the community. By incorporating innovative features and sustainable practices, businesses can foster a welcoming atmosphere, promote wellness, and contribute to the vitality of the surrounding area.
Investing in the exterior is an investment in brand identity, customer experience, and long-term success. Through creativity and a commitment to sustainability, businesses can leave a lasting impression while contributing to a vibrant and sustainable urban landscape.
